News

Marketing – there’s no ‘off’ switch
By Adam Joseph AMAMI CPM

There are significant differences between marketing for blue-chip companies and marketing for small-to-medium enterprises (SMEs) that go well beyond smaller budgets. According to David Cervi, owner of marketing consultancy HyperSphere, there are eight pitfalls for small business when it comes to marketing.

By CXO, Australia

Where did you come up with the idea for running an outsourced marketing firm?
After running a creative marketing agency for 5 years primarily focused on big corporate, I realized that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.