Client Media

ACCRETIVE SOLUTIONS

Chicago:
Jeff Yehle, 47, to executive vice president and chief commercial officer, from global client executive and senior partner at Aon Corp.

Generating Leads - Small Businesses Biggest B2B Issue

Forget sales - if you don't have a lead to begin with, there won't be a sale in sight. So why do small businesses fail to ignite a frequently flowing stream of leads that they can nurture and turn into a sales?

According to small business marketing expert Mellissah Smith, "Small businesses just don't get into a sales cycle rhythm like their larger counterparts, largely because they don't identify that there is actually the problem with not having a sales cycle."

Does 'Green' mean 'Dollars'?

Whenever I see businesspeople claiming to be operating businesses that save the environment the sceptic in me says I should turn away and turn away quickly.

As if in confirmation of my suspicions, when I mentioned the renewable fuels sector to fund managers around town in the wake of the federal government's proposed green investment bank with its $10 billion five year budget, the response was lukewarm, to put it mildly.